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
Aarya Sharma
Aug 7, 20234 min read
Loyalty Programs: The Path To Long-Term Customer Retention & Growth
One eyed contemporary poet Fetty Wap once said, “My whole thing is loyalty. Loyalty over royalty; word is bond.” Loyalty isn’t just a...
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Priya Singh
Sep 15, 20224 min read
Zivame Loyalty Program Got My Attention After 3 Years
Recently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...
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Priya Singh
Aug 25, 20225 min read
Loyalty Programs Are Driven by Psychology. Here’s Why.
“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
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