Priya SinghApr 27, 20236 min readLoyalty ProgramsUse This IPL Campaign Idea to Boost Engagement by 8X in IPL 2023This blog provides a creative and effective IPL campaign idea that can help businesses increase their engagement during the IPL 2023 season.
Priya SinghOct 17, 20226 min readGamificationLight Up Your Diwali Campaign With 5 Gamification IdeasWith a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
Priya SinghAug 25, 20225 min readLoyalty ProgramsLoyalty Programs Are Driven by Psychology. Here’s Why.“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...