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Aarya Sharma
Sep 20, 20233 min read
Elevate Your Strategy: 5 Benefits of Implementing Loyalty Marketing
Customer loyalty programs are the key to success in today's dynamic and often changing corporate environment. The function of loyalty...
189
Priya Singh
Oct 17, 20226 min read
Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
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Priya Singh
Aug 25, 20225 min read
Loyalty Programs Are Driven by Psychology. Here’s Why.
“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
340
Venkatesh Rao
May 26, 20224 min read
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
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