Elevate Your Strategy: 5 Benefits of Implementing Loyalty Marketing
Customer loyalty programs are the key to success in today's dynamic and often changing corporate environment. The function of loyalty...
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Priya Singh
Oct 17, 20226 min read
Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
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Priya Singh
Aug 25, 20225 min read
Loyalty Programs Are Driven by Psychology. Here’s Why.
“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
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Venkatesh Rao
May 26, 20224 min read
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
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