Priya SinghJul 28, 20224 min readGamificationWhy Marketing Automation & Loyalty Management Go Together7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...
Priya SinghJul 26, 20226 min readReferral ProgramsBrace for Recession with Referral Programs. Here's How.It was a lovely morning of 20th July 2022. I was scrolling through my Instagram and came across a marketing meme that one of my friends...
Priya SinghJul 15, 20227 min readGamificationHow to Grow Customer Lifetime Value With Gamification“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...
Venkatesh RaoMay 26, 20224 min readGamificationGamification and its impact on real-world issuesIn 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Venkatesh RaoApr 29, 20226 min readHow Insurtech startup TurtlemintPro uses Quiz to boost user engagementYear 2007. A computer programmer named John Breen was sitting in his kitchen with his two teenage sons. He was trying to help his older...
Venkatesh RaoApr 21, 20227 min readGamification in E-commerceHow to use Gamification to boost eCommerce sales - Steal these ideas from top brandsShopping is a therapeutic activity for many people. Going to malls and bargaining for your favorite items gives immense pleasure. For...