Priya SinghSep 22, 20226 min readMarketing AutomationOmnichannel Marketing Automation Is Your Ticket to Customer Loyalty“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing...
Priya SinghSep 15, 20224 min readLoyalty ProgramsZivame Loyalty Program Got My Attention After 3 YearsRecently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...
Priya SinghSep 9, 20224 min readLoyalty ProgramsHow I Got Addicted to CRED Loyalty ProgramIf you’d like to explore how you can build an end-to-end loyalty management system and design a gamified loyalty program.
Priya SinghSep 6, 20227 min readReferral ProgramsWhy Have I Not Used Rapido Referral Program Yet?Before I start, I want to say something. It’s been two months since I joined Flyy and I don’t know if you, as a reader, have noticed but...
Priya SinghAug 25, 20225 min readLoyalty ProgramsLoyalty Programs Are Driven by Psychology. Here’s Why.“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
Priya SinghAug 4, 20224 min readGamificationHow Gamification Is Changing The Fintech Game“Dude, you won’t believe what happened today”, said a colleague of mine as we sipped our morning coffee in our office cafeteria. “What?”,...