This blog provides a creative and effective IPL campaign idea that can help businesses increase their engagement during the IPL 2023 season.

It was Navratri time of the year 2007 and the Durga Puja committee of Air Force Station, Bidar, Karnataka had organised an orchestra...

“Which is your favourite loyalty program?” read Venkatesh’s LinkedIn post on the morning of 21st September 2022. Upon seeing this, I...

Recently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...

If you’d like to explore how you can build an end-to-end loyalty management system and design a gamified loyalty program.

“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...

7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...