#loyaltyprogram

Apr 27, 20236 min read

Use This IPL Campaign Idea to Boost Engagement by 8X in IPL 2023

This blog provides a creative and effective IPL campaign idea that can help businesses increase their engagement during the IPL 2023 season.

Oct 12, 20224 min read

5 Aspects of a Good Loyalty Program Strategy

It was Navratri time of the year 2007 and the Durga Puja committee of Air Force Station, Bidar, Karnataka had organised an orchestra...

Sep 27, 20225 min read

Impact Is Hands Down My Favourite Loyalty Program. Here’s Why.

“Which is your favourite loyalty program?” read Venkatesh’s LinkedIn post on the morning of 21st September 2022. Upon seeing this, I...

Sep 15, 20224 min read

Zivame Loyalty Program Got My Attention After 3 Years

Recently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...

Sep 9, 20224 min read

How I Got Addicted to CRED Loyalty Program

If you’d like to explore how you can build an end-to-end loyalty management system and design a gamified loyalty program.

Aug 25, 20225 min read

Loyalty Programs Are Driven by Psychology. Here’s Why.

“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...

Jul 28, 20224 min read

Why Marketing Automation & Loyalty Management Go Together

7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...