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Venkatesh Rao
Mar 12, 20214 min read
How important is a referral program for your App?
Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants...
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
Venkatesh Rao
Sep 24, 20204 min read
Use a Referral Program To Get 1 Million Users On The Waitlist To Try Your App Even Before Launch.
Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for...
1,492
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Venkatesh Rao
Sep 8, 20206 min read
Going Viral with a Referral Program: Role of Micro-influencers, Payout Challenges, Monetisation (P3)
This is the third and final post in the series of three blog posts on AppBrowzer’s Viral Referral Program. Do you want to see how going...
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
Venkatesh Rao
Sep 1, 20205 min read
Viral Referral Program – Planning & Development (Part 2)
This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article...
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
Venkatesh Rao
Aug 25, 20206 min read
Lessons From AppBrowzer Referral Program — 300k to 1.5 Million Users in 21 Days (Part 1)
This is the first post in the series of three blog posts on the AppBrowzer Referral Program. January 8th, 2019, as I walked into my...
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Venkatesh Rao
Aug 18, 20206 min read
How to Use GPay like Scratch Cards for 100x Results in Referral Program?
This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards. It is an...
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Venkatesh Rao
Aug 10, 20206 min read
Dropbox Referral Program - A Story of 3900% growth in just 15 months
Dropbox Referral Program is one of the most talked-about referral programs on the Internet. MIT students Drew Houston and Arash Ferdowsi...
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