You know that feeling when payday rolls around, and within a week, you're wondering where all your money went? Rent, Electricity, Water,...

Paid ads, website building, pay-per-click campaigns - the struggle is real for ecommerce businesses trying to stand out in a crowded...

Is your customer abandoning items in the cart due to the purchase’s financial burdens? Buy Now, Pay Later (BNPL) apps have been a...

Imagine pouring your heart and soul into building your app, and users download it with enthusiasm initially, and then they suddenly...

Imagine Alia and Ben: two customers entering the shopping world looking to improve their fashion choices. Alia has been shopping with...

Gamification has evolved from being a buzzword to an extremely powerful strategy in the world of customer loyalty. It's not just about...

It was Navratri time of the year 2007 and the Durga Puja committee of Air Force Station, Bidar, Karnataka had organised an orchestra...