Gamification 4/4

Oct 17, 20226 min read

Light Up Your Diwali Campaign With 5 Gamification Ideas

With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...

Aug 4, 20224 min read

How Gamification Is Changing The Fintech Game

“Dude, you won’t believe what happened today”, said a colleague of mine as we sipped our morning coffee in our office cafeteria. “What?”,...

Jul 28, 20224 min read

Why Marketing Automation & Loyalty Management Go Together

7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...

Jul 15, 20227 min read

How to Grow Customer Lifetime Value With Gamification

“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...

May 26, 20224 min read

Gamification and its impact on real-world issues

In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....

Mar 14, 20225 min read

15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With Gamification

October 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....

Jan 30, 20224 min read

How Google got Gamification wrong: Tips to avoid making the same mistake

In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...

Aug 26, 20216 min read

Bitcoin is Gamification – Reasoning from First Principles

Cryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...

Sep 24, 20204 min read

Use a Referral Program To Get 1 Million Users On The Waitlist To Try Your App Even Before Launch.

Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for...

Jun 30, 20204 min read

Gamification for Growth Hackers : Thought Process

25th March 2020 A beautiful morning and three days into the nationwide lockdown. I got up at 7:30 AM and saw a notification on my phone...