How To Improve User Engagement in Health and Wellness Apps? Gamify Your App!
What is the most important trait needed to achieve good health?
Consistency.
And we all try to do one thing or the other that will help us achieve this: signing up for a gym, partnering with a friend to do yoga every day, installing apps that will track our performance, etc.
The idea is to keep us accountable for following a diligent routine, thereby helping us achieve our goals.
Health and Wellness Apps offer great support for developing this routine that can improve one’s physical and mental health. They also provide information about food, nutrition, and calories for people who want to stay mindful of what they eat.
But just installing these apps doesn't help us realize our health ambitions. A statistic shows that 30% of users who install health and wellness apps abandon the app if it is difficult or too confusing to use.
You can say “but consistency IS boring!”. Yes, but there is a way to make the users’ wellness journey more fun and interesting for them to engage in: Health App Gamification.
How to incorporate gamification features into health and wellness apps? Let’s find out.
Benefits of Gamifying Health and Wellness Apps
In health and wellness, especially in the digital environment, the involvement of the individual is essential for optimal success. By introducing features such as competitions, trophies, and achievements, gamification has the potential to increase engagement.
These are the key pain points Health App Gamification addresses:
Improves Motivation
Rewards, challenges, and progress tracking encourage consistent engagement.
Gamification taps into our intrinsic desire for achievement and recognition, making health goals more appealing. Users are more likely to stick with their routines when they can see immediate rewards and feel a sense of accomplishment.
Makes Forming Habits Easy
Daily streaks and milestones reinforce positive behaviors.
The concept of "not breaking the chain" can be a powerful motivator for maintaining consistency. As users build longer streaks, they develop a sense of pride and commitment that helps solidify new habits.
Simplifies Complex Health Goals
Breaking down objectives into manageable "quests" simplifies the process.
This approach makes overwhelming goals feel more attainable and less daunting. Users can focus on small, actionable steps, building confidence and momentum as they progress.
Users Feel Less Isolated on their Health Journey
Social features and leaderboards create community support.
Sharing achievements and challenges with others fosters a sense of belonging and accountability. Users can draw inspiration from peers, offer encouragement, and engage in friendly competition, enhancing their overall experience.
Reduces Tedium of Health Tracking
Fun interfaces and animations make data input more enjoyable.
Visually appealing designs and interactive elements can transform mundane tasks into engaging activities. This increased enjoyment can lead to more accurate and consistent tracking, improving the quality of health data.
Helps Track Progress
Visual representations of achievements provide tangible feedback.
Graphs, charts, and progress bars offer clear, easily digestible snapshots of improvement over time. This visual feedback can boost motivation and help users identify patterns or areas needing attention in their health journey.
Gamification Examples in Different Types of Health and Wellness Apps
Holistically speaking, health and wellness apps comprise several activities. From something as simple as tracking water intake to monitoring and managing nervous breakdowns, these apps serve various purposes. Some of the gamification examples under different app types are:
Mindfulness and Meditation Apps
Headspace
Headspace offers guided meditations tailored to different objectives and skill levels of users and can be anywhere from a few minutes to extended sessions. This app uses the concept of streaks to motivate and keep users engaged in this app.
Fitness and Exercise Apps
Strava
Strava is a gamified healthcare app that enables all athletes to collaborate with one another, find inspiration, explore new locations, and record and track their athletic endeavors. This app uses badges and trophy cases to track, monitor the challenges and competitions completed through this app.
Nutrition and Diet Apps
Lifesum
Lifesum is a health and wellness app focused on nutrition, offering personalized meal plans, diet tracking, and lifestyle guidance. With its Life Score system, users earn points based on their food intake and activity, providing a quantifiable measure of their progress towards health goals. Additionally, Lifesum uses a color-coded food rating system, making nutritional choices feel more like an engaging game of selecting the best options, rather than a restrictive diet.
Mental Health Apps
Happify
Happify is a mental health and wellness app that uses gamification to help users overcome negative thoughts, stress, and life challenges. Through engaging activities and games that can be completed in short sessions, the app turns mental health exercises into fun, interactive experiences. It also features a happiness score, which users can track and improve over time, providing a measurable goal and sense of progress. Additionally, Happify uses a system of levels and achievements, allowing users to unlock new content and challenges as they progress through the app.
Productivity and Focus Apps
Forest
Forest is a productivity app that uses gamification to help users stay focused and reduce phone usage. Its primary gamification element is the tree-planting metaphor, where users plant a virtual tree that grows while they focus on their tasks, but dies if they leave the app prematurely. This creates a visual and emotional incentive to maintain focus. Forest also features a virtual forest that grows over time as users successfully complete focus sessions, providing a long-term representation of their productivity. Additionally, the app includes real-world impact by partnering with tree-planting organizations, allowing users to earn coins through focused work that can be used to plant actual trees, thus combining digital achievements with tangible environmental benefits.
In addition to these, there are also apps such as Mango Health that help keep track of medication intake, MySugr that assists with monitoring sugar levels and managing diabetes, and so many more similar health and wellness apps that have used moderate to intense level gamification elements.
Key Strategies for Health App Gamification
Analyze real-time feedback and engagement data to continually refine gamification elements and keep the experience fresh.
Design a user-friendly, customizable interface with engaging visuals to maintain user interest and prevent disengagement.
Implement personalized recommendations using AI and machine learning to tailor the experience to individual users.
Create a system of rewards, challenges, and achievements to motivate users and provide a sense of progress.
Incorporate social elements like leaderboards or community features to foster competition and support among users.
Get the Best Out of Health and Wellness Apps with Gamification
Health and Wellness Apps should position themselves as more than just a platform that monitors information and should give them an opportunity to experience a wellness journey full of exciting achievements, rewards, and maybe even a few monetary surprises. Health App Gamification is the right step to take if you are looking to achieve success in these apps and maintain user engagement.
Ready to take your wellness app to the next level? Connect with Flyy and gamify your apps today!
